About Us:

We are a fast-growing software development company with a focus on delivering high-quality software products. Our team is composed of dedicated and talented individuals who work collaboratively to continually push the boundaries of what's possible, using the most advanced technologies and processes to develop solutions that exceed our clients expectations. Our commitment to technology, open-source, and innovation is what sets us apart and positions us as leaders in our field.

We're more than just a software development company. We're a team that believes in the transformative power of technology, but also in the transformative power of people. We know that at the heart of every great company is a workforce that is engaged, inspired, and happy. Our culture prioritizes people, values diversity and inclusion, and promotes a healthy work-life balance..

The Role:

As a Senior Marketing Manager at Baseflow, you will lead our marketing strategies. Your primary responsibility will be to create, implement, and manage comprehensive marketing strategies that align with our business goals and target audience. You will be responsible for both developing high-level strategies and executing plans to drive customer acquisition, retention, and overall brand awareness.

In this role, you will use your experience in content, SEO, and digital marketing to drive growth. You will work closely with different teams, including sales, product, and creative, to ensure that marketing strategies align with our overall business strategy and support our sales efforts.

Additionally, you will utilize data and analytics to evaluate the success of marketing efforts, to understand what strategies resonate with our audience and drive results. These insights will guide the refinement of our marketing strategy, optimize for SEO, improve distribution efforts, and enhance the overall user experience on our digital platforms.

As a Senior Marketing Manager, you will also play a pivotal role in maintaining and enhancing our brand identity. You will ensure that all marketing efforts consistently reflect our brand voice and values, bolstering our reputation in the market and strengthening our relationship with our audience.

Key Responsibilities:

• Develop and execute marketing strategies to drive customer acquisition, retention, and overall brand awareness.
• Coordinate with different teams to align marketing strategies with overall business goals.
• Stay updated on industry trends to refine and improve the marketing strategy as needed.
• Work with creative teams to produce high-quality content and compelling campaigns.
• Manage and oversee the company's presence on all platforms, including email, social media, and the company website.
• Use web analytics to measure the effectiveness of marketing strategies and make necessary adjustments.
• Develop and manage advertising campaigns.
• Ensure that all marketing efforts maintain and enhance the company's brand identity.

Qualifications:

• Proven experience as a Senior Marketing Manager.
• Proficiency in SEO, digital marketing, and social media platforms.
• In-depth knowledge of web analytics and marketing metrics.
• Familiarity with web design and publishing.
• Exceptional leadership and communication skills.
• Strong strategic and analytical thinking.
• Excellent attention to detail.
• Excellent organizational and time-management skills.

What We Offer:

• Competitive salary
• Comprehensive insurances
• Unlimited vacation policy
• Flexible working hours and work-from-home
• Continuous learning and professional development opportunities
• Regular team building and social events
• A people-first culture that values diversity and inclusion
• A collaborative and supportive work environment
• The opportunity to work with a very talented technical team
• The chance to make a significant impact on a growing company

The role of Senior Marketing Manager at Baseflow is strategic and requires both a deep understanding of our market and a passion for driving results through innovative marketing strategies. If you thrive in a fast-paced, collaborative environment and you love crafting marketing plans that make an impact, then this role could be the perfect fit for you.